FOR AGENCIES

ABID, the AICP Bid Management Platform, is the new go-to for bidding commercial production. It’s the next generation bid form that offers both transparency and privacy and creates healthy competition for your project. After deciding on your bidding pool and having the usual kickoff conversations, you help your clients post the job spec with a budget and timeline directly onto the platform where it is only visible to you, your client and their partners, and the bidding pool. Then, production companies bid and privately share their treatments and numbers online. You mark your creative recommendations, add your agency and talent costs, and review the approaches along with your clients in order to award the job. In the end, all data is removed except for the bid that’s awarded. The brand team and procurement have a direct view into the process and become more familiar with the true cost of production, and only the true cost of the project remains for future reference. Smart!